We knew iPad pre-orders were starting tomorrow, but now we know exactly when all you lovable crazies have to stumble out of bed and transmit your credit card numbers to Steve’s brain: 8:30AM ET, or 5:30AM on the West Coast. We generally recommend a bed shaker alarm clock, but hey, let’s not pretend we haven’t all turned a few long nights into tomorrow with our old friends Jackie D and Mistakes. See you on the other side, chochachos.
iPad orders start at 8:30AM tomorrow morning originally appeared on Engadget on Thu, 11 Mar 2010 20:31:00 EST. Please see our terms for use of feeds.
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Naturally, we need to first disclaim this noise by saying that rumors of third-party multitasking capability in the iPhone are as old as the iPhone SDK itself. That said, it’s hard to ignore a new reference to a “multitasking dialog box” buried deep within the iPhone SDK 3.2 beta that — while not new to beta 4 specifically — we’re told didn’t exist in 3.1.3. Now, the wildest possible speculation would have us believing that this is the very first by-product of a new multitasking system for developers that’s being developed for the platform, presumably destined for an appearance in OS 4.0 when it’s introduced along with new hardware this summer — but it’s just as likely that Apple will continue to keep the iPhone’s multitasking capability to itself, a function it uses liberally among the phone and music apps, just to name a couple. For what it’s worth, AppleInsider is citing a tipster claiming that Apple’s got a “full-on solution” to multitasking that would properly address its main concern — battery life issues — for release this year, so maybe we’ll be able to chuck those awful push notifications before we know it. Now if you’ll excuse us, we’ll be over here in the corner running a few dozen apps on our Pre Plus.
iPhone SDK 3.2 showing first hints of multitasking for third-party apps? originally appeared on Engadget on Thu, 11 Mar 2010 18:01:00 EST. Please see our terms for use of feeds.
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Need a bit more evidence that the e-book download business is a whole lot different than the music download business? Then look no further than Barnes & Noble, which has just announced that it plans to make its B&N eReader app available for the Apple iPad “around the time” of the device’s launch. Details are otherwise a bit light, but the app will be free, and is apparently “designed specifically” for the iPad, giving you access to all of the books, magazines and newspapers available in Barnes & Noble’s eBookstore. Could a Kindle app be far behind?
Barnes & Noble promises B&N eReader app for iPad near launch originally appeared on Engadget on Thu, 11 Mar 2010 12:29:00 EST. Please see our terms for use of feeds.
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The mad scientists at Google Labs have unleashed their latest concoction: Google Reader Play, a new way to look at your feeds one Google-suggested site at a time. It’s actually pretty neat! And would be perfect for the iPad. More »


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“We use the epub format: It is the most popular open book format in the world.” That’s how Steve Jobs announced the iPad. And wow, that sounds like all the ebooks you own will just work on anything. Um, no. More »


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Advert suggests Apple wants tablet computer to go mainstream
Apple ran its first TV ad for the iPad during last night’s Oscars coverage, while the company’s founder, Steve Jobs, was spotted at the event. But while past campaigns won viewers over with their creative inspiration, this time Apple’s ad seemed rather basic.
The ad positions the iPad as a device for private entertainment. That’s it. You see the airbrushed hands of a man at home picking up the iPad to check out videos, read the New York Times, flip through book pages, check his private mail, and so on.
Apple has aired iPhone commercials during previous Oscars as it often uses high profile TV events to advertise its products and services. Its excellent 1984 ad that launched the Macintosh computer premiered during the third quarter of the Super Bowl.
Compared with the creativity of the 1984 commercial, the new ad for the iPad is rather disappointing, but it suggests Apple wants the iPad to go mainstream. The tablet computer will go on sale on 3 April in the US for $499, and hit the stores in the UK and other international locations in late April.


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• The never-ending war between Google and Microsoft stepped up another gear today, as Bing starts running UK TV ads. We’ve seen Google looking more towards traditional advertising channels recently, so it looks like the latest front could open on the airwaves – not the net itself.
• Talking of ads, after announcing the first iPad launch date last week iPad advertising push has started, with Apple running its first spots during Sunday night’s Oscar ceremony. But while Kathryn Bigelow and her film the Hurt Locker came out as the night’s big winner, it isn’t a big mover and shaker online: according to TorrentFreak it was District 9 that was the most torrented movie up for an award.
• Bit of a quiet weekend by all accounts, but if you’re looking for something to chew over, there’s a really interesting piece in the New York Times about the online music service Pandora – and how it rescued itself. The site’s struggled for most of its life, but after all that it could look to go public soon. A few questions remain, but plenty to learn there too.
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It was really just a matter of time before the iPad clones started showing up. Fresh from somewhere in Asia, is the Ezy Tablet PC. With a design reminiscent of the iPad, this tablet features a 10.2″ multitouch screen. Under the hood the system is running Windows 7 with Wi-fi and 3G support, 2GB Ram, a 250GB hard drive, a 1.6 atom processor, 3 USB ports, and a 1.3MP camera. Over all, these specs aren’t too bad for a $679 price tag. Now we dare you to go ahead and order it.



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Apple’s doing the Oscars up right tonight — not only was Steve Jobs making friends on the red carpet, but the company ran the first iPad ad just now during the broadcast. It’s pretty much what you’d expect out of an Apple ad, but, you know, more magical. Get ready for a blitz of these as we lead up to April 3. Video after the break.
[Thanks to everyone who sent this in]
Continue reading First iPad ad premieres during the Oscars
First iPad ad premieres during the Oscars originally appeared on Engadget on Sun, 07 Mar 2010 21:10:00 EST. Please see our terms for use of feeds.
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Ämne: Re: Dear mr. Jobs
Från: Steve Jobs <sjobs@apple.com>
Datum: 5 mars 2010 17.01.29 CET
Till: Jezper Söderlund <>
Return-Path: <sjobs@apple.com>
No.
Sent from my iPhone.
Well, that settles that.
Hey Steve, can the iPad tether with the iPhone? originally appeared on Engadget on Fri, 05 Mar 2010 23:14:00 EST. Please see our terms for use of feeds.
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